About this skill
Using CRM and customer service software to record customer details and interactions, track leads, cases and follow-ups, and keep service consistent.
For candidates
Name the CRM systems you have used (Salesforce, HubSpot, Zoho or a hotel or industry system) and what you did in them: logging calls, managing leads, running reports. If you set up or cleaned a CRM, say so; that is a sought-after skill.
For employers
Name your CRM. Most candidates can learn a new one quickly if they have used any, so "experience with a CRM" is usually fairer than requiring one brand.
How matching works
Matching is most reliable when both the profile and job listing use this same skill and any expected proficiency is set accurately.
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