Skill guide
Search Engine Optimization (SEO)
Helping a website be found on Google by the right people.
About this skill
Improving a website's content and structure so it ranks higher in search engines like Google and attracts more relevant visitors.
Skill levels
What Search Engine Optimization (SEO) looks like at each level
Pick the level you can show today, from what you can do on your own.
Level 1
Foundational
Routine tasks, with guidance when things change.
You can do familiar tasks and you understand the basic ideas. When a task varies or gets difficult you ask for help.
Level 2
Intermediate
Common tasks on your own, help only for the hard ones.
You handle everyday work independently and cope with moderate variation. You need support only occasionally, in difficult situations.
Level 3
Advanced
Complex or unfamiliar situations, with little guidance.
You use judgement in new situations, fix problems at their cause, improve how the work is done and help others do it well.
These are the general levels used for every skill. Examples specific to Search Engine Optimization (SEO) have not been written yet.
If you are looking for work
For candidates
Show results: rankings, organic traffic or leads before and after your work, with the sites named where you can. Name your tools (Google Search Console, Analytics, an SEO suite).
If you are hiring
For employers
Say whether the role is technical SEO, content, or both, and which sites. Ask for a short review of your own site's biggest SEO issue.
How matching works
Matching is most reliable when both the profile and job listing use this same skill and any expected proficiency is set accurately.
Where Search Engine Optimization (SEO) can take you next
Open jobs in the same field
Lead Bucuti & Tara's storytelling, media relations and brand communications across international and local markets. Bachelor's degree, 3–5 years' PR or communications experience and a portfolio required.
No Career Guides, how-to guides, FAQ answers, and courses are linked to Search Engine Optimization (SEO) yet.
Disclaimer: This content is provided for general informational purposes only and does not constitute legal, financial, or professional advice.